![]() ![]() While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking. Giving them exclusive data in a media release is a good way of offering both. Here’s how to give journalists what they want: Exclusive Data or Research Find Ways To Be NewsworthyĪs you’ll be pitching to journalists, create a news release with that in mind. Here’s your step-by-step guide on how to craft a well-written press release: 1. >Download a free pdf press release format and template here<< How To Write a Press Release: 7 Steps We will also present the best way to pitch your press release to make sure you get in that 3% every time you have a good story. In this article, we will present 7 easy steps you can follow and write a press release that effectively communicates your message and leaves a lasting impression. Journalists respond to just 3% of pitches, according to Eary Stage Marketing’s latest survey, so if you don’t have a well-crafted title and a good story, you won’t make it. One game-changer is not to overlook the importance of presenting the most vital information upfront and crafting an attention-grabbing title. ![]() How many times have you heard “ just deliver newsworthy content”?īut nobody tells you how to combine a newsworthy story with your brand. When writing a press release, one of the biggest mistakes PR managers often make is focusing too much on promotional language for their brand and failing to “deliver newsworthy content”. ![]()
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